Research Topic

Market-Creating Innovations

Our research has found that by investing in a specific type of innovation, which we call market-creating innovations (MCIs), complicated and expensive products are transformed into simple and affordable ones, making them accessible to a whole new set of people called nonconsumers. Ultimately, this spurs development and reduces corruption.

Learn more about 

Market-Creating Innovations

Resource Library

    • Blog

    The job of entrepreneurs is to manage these four risks

    Efosa Ojomo
    July 16, 2024

    • Blog

    Thursday Theory Tips – What does Business Model Theory say about success in growth economies?

    Sandy Sanchez
    July 11, 2024

    • Blog

    On “Wither Non-consumption” and the myth of market creation

    Efosa Ojomo
    June 28, 2024

    • Blog

    How can President-elect Claudia Sheinbaum help struggling Mexicans?

    Sandy Sanchez
    June 13, 2024

    • Blog
    global development and AI business models

    Why AI’s business models will determine its potential to ignite global prosperity (part 2)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development and AI technology

    Can AI technology really create global prosperity? (part 1)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development anticipatory actions

    When it comes to development, is anticipatory action better than reaction?

    Sandy Sanchez
    June 5, 2024

    • Blog

    Market creation as a catalyst for inclusive growth and prosperity

    Efosa Ojomo
    April 18, 2024

    • Blog

    Can growth economies leverage remote work to further development in their countries?

    Sandy Sanchez
    February 27, 2024

    • Blog

    The urgent need for a new global development model 

    Sandy Sanchez
    January 31, 2024

    • Blog

    What does the exit of some multinationals from Africa signal for its prosperity?

    Christensen Institute
    January 23, 2024

    • Blog

    Corruption is not the problem; it’s a solution: My experience at the Jomo Kenyatta International Airport in Kenya

    Efosa Ojomo
    December 12, 2023

No results found. Try adjusting the filters.

Christensen Institute logo (white)

Our Mission

Develop a clearer understanding of how the world works to create meaningful progress.

Explore

Theories
Research Topics
Programs
Resource Library

Quick Links

About Us
Meet Our Staff
Careers
Contact Us

Connect

Subscribe Donate

© 2016 – 2024 Clayton Christensen Institute · All Rights Reserved · Privacy Policy · Terms of Service · Website by Blue Hills Digital