• BlogBlog

A reflection on The Prosperity Paradox, markets, and Clay Christensen

  • FormatEfosa Ojomo
  • FormatMay 7, 2026

I had the opportunity to record a show with Feyi Fawehinmi and Tobi Lawson of the Frontier Markets podcast. We discussed the idea of market creation in The Prosperity Paradox, the importance of thinking about jobs as a function of consumption, and some of what made Clay Christensen so special. 

I also shared some ideas about a book I am working on that interrogates the phenomenon of market creation. I hope you enjoy it. 

Watch here: https://www.1914reader.com/p/efosa-ojomo-on-markets-prosperity

Author

  • Efosa Ojomo
    Efosa Ojomo

    Efosa Ojomo is a senior research fellow at the Clayton Christensen Institute for Disruptive Innovation, and co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. Efosa researches, writes, and speaks about ways in which innovation can transform organizations and create inclusive prosperity for many in emerging markets.