Privacy Policy

Last Updated: 07/14/2023

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy, the Clayton Christensen Institute for Disruptive Innovation, Inc. (the “Institute”) provides this notice explaining our information practices and the choices you can make about the way your information is collected and used.  

This Privacy Policy describes how the Institute (also referred to as  “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services on, or make a purchase from any Institute website now in existence, including,,,, or Institute websites that may be created in the future (collectively, the “Sites”); interact with or use our social media sites; use or sign up for any of our newsletters; sign up for or participate in any of our Executive Learning courses or programs; sign up for or participate in any of our conferences, programs, or convenings; or otherwise communicate with us (collectively, the “Services”). 

This Privacy Policy also describes how the Institute collects, uses, and discloses your personal information when conducting, analyzing, publishing, and promoting our research (also referred to as “Research”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

To make this notice easy to find, we make it available on all pages of our websites. Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

This Privacy Policy applies to all the information collected by or submitted to the Institute through our Sites, e-commerce sites, social media sites, or newsletters; or through your communications with us through email, correspondence, phone calls, or in person. We will collect “Personal Information” that identifies, relates to, describes or can be associated with you, including names, addresses, email addresses, phone numbers, employers, and/or payment information. We collect this Personal Information to assist us in communicating with you and in fulfilling any orders, subscriptions, and/or registrations for our Services. The types of Personal Information we obtain about you depends on how you interact with us or our Sites and/or use our Services. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, and/or email address.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and/or phone number.
  • Account information including your username, password, and/or security questions.
  • Shopping information including the items you view, put in your cart, and/or add to your wishlist.
  • Customer support information including the information that you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information that you directly submit to us through our Research may include:

  • Basic contact details including your name, address, phone number, and/or email address.
  • Professional details including your job title, role, geographic location, and/or credentials.
  • Your views, opinions, and/or experiences relating to the topics we are researching.

The information listed above may be used in aggregate with information collected from other individuals or institutions contacted in the course of our resource and used and/or published in a manner that would not be able to be identified with you. We will only publish your personal information gathered in the course of our Research with your explicit verbal and/or written permission prior to publication. Once you have given your permission for us to publish your personal information in conjunction with our Research you may withdraw that permission at any point prior to our publication of our Research, but once our Research is published, you cannot withdraw your permission.  Keep in mind that our Research is usually widely distributed.   

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Sites and Services.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and/or provide you with products or services you have requested. We do not store any payment information outside of the payment processor.
  • When you visit our Sites, open or click on emails we send you, and/or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s privacy policies or practices. For more information, see the section below titled Third Party Websites and Links.

How We Use Your Personal Information

The Institute uses your Personal Information in:

  • Providing Products and Services. We use your Personal Information to provide you with the Services, including to process your payments; to fulfill your orders; to register you for our programs or courses; to send you notifications related to you account, purchases, returns, exchanges and/or other transactions; to create, maintain and otherwise manage your account; to arrange for shipping; to facilitate any returns or exchanges; and/or to enable you to post reviews.
  • Marketing and Advertising. We use your Personal Information for marketing and promotional purposes, such as to send marketing, advertising, and/or promotional communications by email, text message, or postal mail, and to deliver to you advertisements for products or services. This may include using your Personal Information to better tailor the Services and advertising on our Sites and other websites.
  • Security and Fraud Prevention. We use your Personal Information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
  • Testimonials. We may ask you if we may use your name, Personal Information, and/or any testimonials you may have provided to us in our marketing programs, including our Sites and email communications. We will only use this information with your permission and you may withdraw that permission at any time by contacting us using the contact information at the end of this Policy.

Our Commitment to Data Security

To prevent unauthorized access, to maintain data accuracy, and to ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect.


Like many organizations, we may use cookies, pixels, and similar technologies (“Cookies”) on our Sites to automatically collect certain information about your interaction with the Services (“Usage Data”). Usage Data may include information about how you access and use our Sites and your account, including device information, browser information, information about your network connection, your IP address, and/or other information regarding your interaction with the Services.

We use Cookies to power and improve our Sites and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Sites to better tailor the services, products, and advertising on our Sites and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your Personal Information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include our sharing information with:

  • Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • Business and marketing partners, including Google, Meta, LinkedIn, Twitter, and others, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • Third Parties, when you direct, request, or otherwise consent to our disclosing certain information to these third parties, such as to ship you products or through your use of social media widgets or login integrations with your consent.
  • Our affiliates or otherwise within our corporate group, in our legitimate business  interests.
  • Government entities in order to comply with any applicable legal obligations, including to respond to subpoenas, search warrants, and/or similar requests to enforce any applicable terms of service; and/or to protect or defend our Services, our rights, and the rights of our users or others.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. We provide these links as a convenience to you and to provide you with additional information that you might find useful. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Last Updated Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your Personal Information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to Personal Information that we maintain about you, including details relating to the ways in which we use and share your information.
  • Right to Delete. You may have a right to request that we delete Personal Information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate Personal Information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the Personal Information we maintain about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive Personal Information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of Personal Information.
  • Withdrawal of Consent: Where we rely on consent to process your Personal Information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Sites or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.


If you have complaints about how we process your Personal Information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your Personal Information outside the country you live in, including the United States. Your Personal Information is also processed by staff and third party service providers and partners in these countries. If we transfer your Personal Information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

The Institute reserves the right to change or update this Privacy Policy at any time, including in order to reflect changes to our practices, to clarify existing practices, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Sites, update the “Last Updated” date, and take any other steps required by applicable law.  Changes to the Privacy Policy will take effect immediately upon their being posted to our Sites. We encourage you to review our Privacy Policy whenever you visit our Sites or use our Services to make sure you are familiar with the most current version of this policy.

Your Acceptance of these Terms

By using our Sites, accessing our newsletters, or by providing Personal Information to us through your communications with us, you signify your assent to this Privacy Policy.

How to Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 1 (781) 325.9558 or email us at 

[email protected].