Research Topic

Market-Creating Innovations

Our research has found that by investing in a specific type of innovation, which we call market-creating innovations (MCIs), complicated and expensive products are transformed into simple and affordable ones, making them accessible to a whole new set of people called nonconsumers. Ultimately, this spurs development and reduces corruption.

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Market-Creating Innovations

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Develop a clearer understanding of how the world works to create meaningful progress.