Today it’s nearly impossible to imagine a world without cell phones. However, when cell phones were making their first appearance, few people could have imagined they would become so prevalent and widely used, leading some to write off the chance to invest in the industry. Unfortunately, it’s usually much easier to recognize opportunities for growth and profitability in retrospect.

How can entrepreneurs and investors spot opportunities for growth ahead of time? In this video, we outline three tips. 


  • Lincoln Wilcox
    Lincoln Wilcox

  • Efosa Ojomo
    Efosa Ojomo

    Efosa Ojomo is a senior research fellow at the Clayton Christensen Institute for Disruptive Innovation, and co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. Efosa researches, writes, and speaks about ways in which innovation can transform organizations and create inclusive prosperity for many in emerging markets.