3 tips to tap into nonconsumption:
The invisible market

By: and

December 3, 2019

Today it’s nearly impossible to imagine a world without cell phones. However, when cell phones were making their first appearance, few people could have imagined they would become so prevalent and widely used, leading some to write off the chance to invest in the industry. Unfortunately, it’s usually much easier to recognize opportunities for growth and profitability in retrospect.

How can entrepreneurs and investors spot opportunities for growth ahead of time? In this video, we outline three tips. 

Lincoln Wilcox is a research associate at the Christensen Institute, where he researches ways in which individuals, businesses, governments, and development organizations can create prosperity in low-income countries and communities.

Efosa Ojomo is a senior research fellow at the Christensen Institute, and co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. Efosa’s work focuses on using Disruptive Innovation theory to fundamentally change the discourse in the global development community, thus enabling nations to engender their own path to long-term growth and prosperity.