Brazil spends a disproportionate amount on education relative to its Latin American peers, yet the country’s education outcome is subpar in comparison. We call this mismatch Brazil’s Education Paradox. 

Although Brazil’s government has worked to resolve its education paradox, the country’s decentralized education system continues to struggle to make progress. Thankfully, education-focused market-creating innovations are spreading across Brazil and improving learning outcomes. 

Market-creating innovations can play a significant role in helping Brazil–and many other low- and middle-income countries–solve its education paradox.

In this webinar, joined by Ivan Periera of Mindlab and eduK, I share insights from our most recent paper: Leveraging market-creating innovations to solve Brazil’s Education Paradox. I explore what four market-creating organizations – Mind Lab, Descomplica, Árvore Educação, and eduK – are doing to improve learning outcomes in Brazil. 

Using the market-creating frameworks laid out in the webinar, low and middle income countries can, with greater efficiency and efficacy, identify pathways to prosperity that work best for their communities.

If you couldn’t join us, give it a watch and let us know what you think.



  • Efosa Ojomo
    Efosa Ojomo

    Efosa Ojomo is a senior research fellow at the Clayton Christensen Institute for Disruptive Innovation, and co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. Efosa researches, writes, and speaks about ways in which innovation can transform organizations and create inclusive prosperity for many in emerging markets.