In a recent interview with Ethiopian information, technology, and media company, Shega, Efosa Ojomo offers a timely and needed counterpoint to conventional development thinking. He takes us through his own trajectory, from engineering to business school to research, unpacking why he believes creating markets for nonconsumers is more powerful than aid in building sustainable prosperity across Africa.
I encourage you to dive into the full piece on Shega for its thought-provoking arguments, and for the clarity and thoughtfulness with which Efosa engages the challenges. Big thanks to Shega’s Assignment Editor, Etenat Awol, for facilitating this exchange and spotlighting ideas that deserve wider attention.
Read the full interview here: “The Prosperity Paradox: Efosa Ojomo on Why Africa Needs Market-Creating Innovation, Not Aid”
