Choosing college is a daunting decision with limited information for students around what the experience might be like. With little college experience surrounding them, students who are the first to attend college in their families have an even more challenging decision to make. But even if a student’s parents attended college, their advice is based on outdated experiences from 30 years ago. A lot has changed since then. We often lament how students don’t know what they don’t know, but parents don’t know what they don’t know, either.

Given that over 50% of students report they would redo something significant about their college experience, don’t leave your choice to luck. Reflect on your “why” up-front before you choose, match the options that are the best fit for you, and then make a choice consistent with your why.

Learn more in our new book, Choosing College: How to Make Better Learning Decisions Throughout Your Life.


  • Michael B. Horn
    Michael B. Horn

    Michael B. Horn is Co-Founder, Distinguished Fellow, and Chairman at the Christensen Institute.