Research Topic

Market-Creating Innovations

Our research has found that by investing in a specific type of innovation, which we call market-creating innovations (MCIs), complicated and expensive products are transformed into simple and affordable ones, making them accessible to a whole new set of people called nonconsumers. Ultimately, this spurs development and reduces corruption.

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Market-Creating Innovations

Resource Library

    • Blog

    On “Wither Non-consumption” and the myth of market creation

    Efosa Ojomo
    June 28, 2024

    • Blog

    How can President-elect Claudia Sheinbaum help struggling Mexicans?

    Sandy Sanchez
    June 13, 2024

    • Blog
    global development and AI business models

    Why AI’s business models will determine its potential to ignite global prosperity (part 2)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development and AI technology

    Can AI technology really create global prosperity? (part 1)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development anticipatory actions

    When it comes to development, is anticipatory action better than reaction?

    Sandy Sanchez
    June 5, 2024

    • Blog

    Market creation as a catalyst for inclusive growth and prosperity

    Efosa Ojomo
    April 18, 2024

    • Blog

    Can growth economies leverage remote work to further development in their countries?

    Sandy Sanchez
    February 27, 2024

    • Blog

    The urgent need for a new global development model 

    Sandy Sanchez
    January 31, 2024

    • Blog

    What does the exit of some multinationals from Africa signal for its prosperity?

    Christensen Institute
    January 23, 2024

    • Blog

    Corruption is not the problem; it’s a solution: My experience at the Jomo Kenyatta International Airport in Kenya

    Efosa Ojomo
    December 12, 2023

    • Blog

    How President-elect Javier Milei can have a shot at fixing Argentina’s chronic economic crisis

    Sandy Sanchez
    November 28, 2023

    • Blog

    Thursday Theory Tips – On Creating New Markets

    Sandy Sanchez
    October 5, 2023

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