In this episode of A Sherpa’s Guide to Innovation, Chandrasekar Iyer and I speak with Jay Gerhart and Ben Tingey from Atrium Health about the insights from The Race for Autonomous Ride-Hailing, our new research paper that explains the best strategies for ride-hailing leaders and autonomous vehicle startups to deploy self-driving cars. 

We discuss why it is important for innovators to accurately identify an innovation as disruptive or sustaining as this informs the correct business strategy to employ. Relative to ride-hailing, autonomous vehicles are sustaining innovations meaning that entrants should not try to compete head-on with the incumbent ride-hailing networks, but rather seek to be technology providers to them.  

Listen to the episode here.

autonomous vehicles

Fore more insights on innovation, check out our colleagues’ interviews with the Sherpas:

Author

  • Rich Alton
    Rich Alton