Bob Moesta

Bob Moesta

Research Fellow, Jobs to Be Done Theory


I’m a research fellow at the Christensen Institute and the CEO, and Founder of The Re-Wired Group, which provides end-to-end innovation consulting that revolutionizes markets through the application of quality and disruption principles to product development. I specialize in solving seemingly unsolvable problems and increasing the skills of innovators, and have personally launched more than 3,500 products, services, and businesses across nearly every industry.

I’m also an adjunct lecturer of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management and a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship, and many other universities.

I, along with Clayton Christensen, am one of the principal architects of the Jobs to Be Done Theory: the innovation framework that identifies Disruptive Innovation through understanding what causes customers to make choices that help them achieve progress. I’ve continued to develop, advance, and apply the innovation framework through the addition of quality principles to everyday business challenges, making innovation more predictable and successful.

As a lifelong learner, I continually seek to learn from the best of the best in approaching learning through experimentation and managing unknowns. I began my career as an intern with Dr. W. Edwards Deming and worked with Dr. Genichi Taguchi in Japan to bring quality methods and tools to the world of product development.


  • Research Fellow, Jobs to Be Done Theory,  the Christensen Institute
  • Co-Founder, President & CEO, The Re-Wired Group LLC
  • Adjunct Lecturer, The Kellogg School at Northwestern University
  • Michigan State University, BS in Electrical Engineering
  • Questrom School of Business, Boston University, MBA
  • MIT, Mechanical Engineering and Product Development studies
  • Stanford University, MSc in Industrial and Product Design
  • Harvard Business School, Exec MBA studies