By: Clayton M. Christensen, Michael E. Raynor
The Innovator’s Dilemma exposed the crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, companies may learn how to become disruptors themselves.
Innovation is more predictable than most managers have come to believe. Citing in-depth research and theories tested in hundreds of companies across many industries, readers will learn the processes that create successful innovation, as well as how to tailor their strategies to the changing circumstances of a dynamic world.
