Disruptive Innovation_ChristensenInstitute

The Innovator’s DNA:
Mastering the Five Skills of Disruptive Innovators


July 19, 2011

By: Clayton M. Christensen, Jeff Dyer, Hal Gregersen

Building on the Theories of Disruptive Innovation, The Innovator’s DNA  demonstrates how individuals can develop the skills necessary to move progressively from idea to impact.

The world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—share several skills in common that distinguish them from ordinary managers: associating, questioning, observing, networking, and experimenting. Once individuals master these competencies, anything is possible.

In The Innovator’s DNA, aspiring innovators will learn how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge.


Clayton Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School and is the architect of Disruptive Innovation. Clay was named the World’s Most Influential Business Management Thinker in 2011 and 2013.