Seeing What’s Next:
Using the Theories of Innovation to Predict Industry Change


September 21, 2004

By: Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Seeing What’s Next presents a groundbreaking framework for predicting outcomes in the evolution of any industry.

Learn from a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm’s actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to healthcare, readers will get a close look at the predictive power of innovation theory in action.

Clayton Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School and is the architect of Disruptive Innovation. Clay was named the World’s Most Influential Business Management Thinker in 2011 and 2013.