By: Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Seeing What’s Next presents a groundbreaking framework for predicting outcomes in the evolution of any industry.

Learn from a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm’s actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to healthcare, readers will get a close look at the predictive power of innovation theory in action.

Author

  • Clayton Christensen
    Clayton Christensen

    Clayton Christensen was the acclaimed Kim. B. Clark Professor of Business Administration at Harvard Business School and the co-founder of the Christensen Institute. The Economist called his theory of Disruptive Innovation the most influential business idea of the early 21st Century. He's the author of The Innovator’s Dilemma and The Innovator’s Solution, Disrupting Class, The Innovator's Prescription, The Innovative University, and most recently, How Will You Measure Your Life?