More than 92 million Nigerians don’t have access to electricity, and most who do have access experience unreliable and intermittent electricity at best. For decades, Nigeria has invested billions of dollars in improving access to power. Yet much of the country remains dark. Solar energy has the potential to transform the country’s energy sector. So, why has Nigeria’s solar market not grown faster—and how can it be accelerated?

To answer these two questions, our newest paper, Accelerating the adoption of solar energy in Nigeria: A market-creation strategy, has taken a different approach. In this paper we have analyzed the sector through the lens of market creation. This lens reveals five primary barriers to adoption: 

  1. Misunderstanding between infrastructure and innovation
  2. Executing a push strategy
  3. Designing modular business models instead of interdependent ones
  4. Prioritizing discovery and democratization over distribution, and
  5. Intense competition from power generators.

In this webinar the Global Prosperity team shares research insights on how the predictable process of market-creation and market-creation strategies can be leveraged to tackle these five barriers and develop the solar market in the country. 

We touch on general strategies that solar providers can adopt as well as more specific strategies for small solar home system providers and minigrid developers. Referring to some of the strategies laid out in the webinar and others expanded on in the paper, we also showcase four companies getting it right to provide hope and guidance for the Nigerian solar sector. 

If you couldn’t join us, give it a watch and let us know what you think.



  • Sandy Sanchez
    Sandy Sanchez

    Sandy Sanchez is a research associate at the Clayton Christensen Institute for Disruptive Innovation, where she focuses on understanding and solving global development issues through the lens of Jobs to Be Done and innovation theories. Her current work addresses how individuals can use market-creating innovations to create sustainable prosperity in growth economies.