Earlier this year, we launched a new health care podcast: Life-Centered Health Care. A lot of health leaders and innovators talk about “disrupting” health care, but there isn’t widespread understanding of what that really means.
On the podcast, we tackle questions like, “What does disruptive innovation look like in the field?” and “How does one actually do it?”. In each episode, I discuss the application of disruptive innovation along with Christensen’s other theories and their potential to transform our health care ecosystem.
In this episode, I’m joined by Jay Gerhart, Vice President, Innovation Engine at Atrium Health. We discuss how Jay leverages Jobs to Be Done to understand what people really want from health care. If you take a listen, please leave a review and let me know what you think.
- Jobs to Be Done is a framework to better understand consumer behavior, and it can be used to explain patient behavior when it comes to engaging with the medical system.
- Understanding patients’, consumers’, and customers’ Jobs to Be Done can help health care providers and leaders see what the patient really wants.
- With this understanding, they can develop more effective and attractive offerings to help individuals achieve desired progress.