A theory is an understanding of causality, of what causes what, and why. Theories help us make good choices, appropriate to the circumstances of our lives.
Dec 4, 2023
Argentina’s government spending has become a problem not only because of how much it spends but also because of what it spends on. The country's best returns will come from investing in market-creating innovations.
Nov 28, 2023
Market creation follows a predictable pattern of discovery, distribution, and sometimes, democratization. Within each of these phases there should exist both exploration and exploitation activities.
Nov 7, 2023
In this webinar the Global Prosperity team shares research insights on how market-creation strategies can be leveraged to develop Nigeria's solar sector.
Oct 16, 2023
When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Here is how.
Oct 5, 2023
There is significant potential to firmly integrate solar power into Nigeria's energy mix to address the country's energy deficit. The question is, how?
Sept 27, 2023
Why has Nigeria’s solar market not grown faster—and how can it be accelerated? To answer these two questions, we have taken a different approach and have analyzed the sector through the lens of market creation.
Sept 26, 2023
Disruption theory helps you know in advance the likelihood of you being able to beat your competitors, it is a way to predict the winners of an innovation race, and if leveraged correctly it can be a fail proof growth st...
Sept 21, 2023
Anyone journeying into a new venture or a new market should employ a DDP framework for a safer, less uncertain, and more disciplined development approach.
Sept 7, 2023
Culture is a secret weapon that allows managers to be more hands off and trust that their organizations will act consistent with its goals and mission.
Aug 24, 2023