What nonconsumption means for investors and managers in emerging markets
While targeting nonconsumption is difficult, it has the potential to breathe new life into companies, industries, and countries.
Aug 10, 2016
Author: Efosa Ojomo
How to spot nonconsumption: Five tips
If companies included nonconsumption as part of their competition, they would quickly find that it has has the biggest share of many markets. Here, we explore five tips for identifying nonconsumption opportunities.
Aug 3, 2016
Nonconsumption is your fiercest competition—and it’s winning
The way we define competition and the method employed by companies to assess the competitive landscape, leaves out the most important competitor of all: nonconsumption. And nowhere is this feisty competitor more prominen...
July 27, 2016