Key Concepts

The heart of our approach is using theories to show how innovation can drive the answer to many of society’s most vexing problems. These theories of innovation are grounded in the academic research of one of our founders, Harvard Business School Professor Clayton M. Christensen. We use these theories to conduct ongoing research and then promote these ideas to policymakers and other stakeholders to drive change.

Disruptive Innovation
The theory of disruptive innovation describes a process by which a product or service transforms an existing market by introducing simplicity, convenience, accessibility, and affordability.

Jobs to Be Done
The jobs-to-be-done framework emerged as a helpful way to look at customer needs by focusing on their fundamental motivation.

Blended Learning
K-12 blended learning is, in essence, any formal education program that combines online learning and brick-and-mortar schools.