The power and simplicity of Job to Be Done theory
Jobs Theory is an incredibly useful framework that helps innovators better understand consumer behavior.
Jobs Theory is an incredibly useful framework that helps innovators better understand consumer behavior.
Oct 5, 2021
Are large corporations positioned to make the necessary investments in market-creating innovations? Find out why and how they should.
Sept 28, 2021
What was behind Taiwan's dominant presence in technology and annual growth of 7.5% between 1981-1995? How does it still remain one of the world’s economic powerhouses and a technology hub until today? One of the reason...
Sept 22, 2021
Why do so many anti-poverty programs not work? Perhaps being too focused on solving one problem, organizations miss out on the big picture of poverty as a systems problem. Based on our research at the Institute, there is...
Sept 14, 2021
Why out of the 80% of the companies that raise money on demo day at Y Combinator (YC), only 2% build successful companies? The theories we study at the Institute can help increase innovators' odds of success, especially ...
Sept 8, 2021
How can we solve unpredictability and unreliability while building businesses in growth economies? A framework that explains how different parts of a system fit together could serve as a guide.
Sept 7, 2021
It’s a mistake for companies to wait for the populations of consumers in growth economies to enter the middle class before deciding to invest in them.
Aug 19, 2021
If public officials in growth economies leverage the entrepreneurial community, they can accelerate progress toward prosperity.
Aug 12, 2021
Many who need insurance the most are those least likely to have it. In Brazil, Thinkseg is working to change that.
Aug 3, 2021
By harnessing the global community’s collective ability to solve difficult problems, we will emerge more capable than ever to combat poverty
July 26, 2021