5 tips to avoid an innovation flop
70% of new products fail. Here are five ways to get innovation right.
70% of new products fail. Here are five ways to get innovation right.
Jan 30, 2018
Health and wellness innovators can help us all live healthier, happier lives when they create solutions that fit with our priorities and circumstances.
Oct 17, 2017
Tackling chronic disease is easier said than done. To that end, our latest research sheds lights on how innovators can facilitate change in individual behavior by creating solutions patients have the capacity and willing...
Oct 10, 2017
Sales executives typically focus on product features, benefits, and price. But what about the customer's emotional and social needs? Jobs Theory can help.
Sept 5, 2017
People need health solutions that help them do what matters most to them, instead of requiring them to rearrange their priorities.
Aug 22, 2017
Billions of dollars are spent every year providing needs for poor people. But what if that approach, giving people what we think they need, is flawed? There's a better way.
June 28, 2017
Banking
Consumer banking services are facing unprecedented competition from new, non-bank entities. But are these FinTech entrants a short-term fad, or a legitimate, long-term threat likely to disrupt consumer lending?
June 28, 2017
Banking
Banking
As more entrants enter the consumer payments landscape, adhering to the rules of Disruptive Innovation will be immensely beneficial for both incumbents and entrants as they battle for market dominance.
June 28, 2017
Banking
Patient-centered care isn't just about engagement or adherence. It's about understanding patients' Jobs to Be Done.
May 18, 2017
Wellness programs tend to benefit those already in good health. Maslow's Hierarchy of Needs and Jobs Theory can be used as frameworks for programs attempting to improve their offerings and benefit everyone.
Apr 11, 2017