Poverty versus prosperity: focus matters Efosa Ojomo Poverty versus prosperity: focus matters Today efforts continue to alleviate global poverty, and while they have been largely successful, a majority of people are still unable to live comfortably and prosper. Sept 28, 2016 Efosa Ojomo
The biggest problem with poverty alleviation programs is that they actually work Efosa Ojomo The biggest problem with poverty alleviation programs is that they actually work How is it that an industry that is filled with some of the brightest minds in the world and spends hundreds of billions of US dollars a year on global development is unable to have more of an impact? Sept 21, 2016 Efosa Ojomo
Making the case for market-creating innovations: a look at Tolaram Industries Efosa Ojomo Making the case for market-creating innovations: a look at Tolaram Industries From logistics to energy, by taking ownership of other links in the value chain, Tolaram was able to access swathes of Nigerian consumers who had previously been out of reach and create a new market. Sept 14, 2016 Efosa Ojomo
Stop building schools; stop building water wells; stop building toilets. Efosa Ojomo Stop building schools; stop building water wells; stop building toilets. Understandably, the response from nations, development organizations, and well-meaning people is to provide resources to those in need. However, a different approach is needed to solve the fundamental problem. Sept 7, 2016 Efosa Ojomo
Targeting nonconsumption: the path to profitability and prosperity Efosa Ojomo Targeting nonconsumption: the path to profitability and prosperity Nonconsumption is rampant in poor countries, but it also presents significant business and developmental opportunity. To that end, here are five enterprises tackling nonconsumption around the globe. Aug 31, 2016 Efosa Ojomo
8 attributes of successful market-creating innovations Efosa Ojomo 8 attributes of successful market-creating innovations While building a company that targets nonconsumption can be very rewarding, it can also be a very difficult proposition. Here are eight attributes that entrepreneurs and managers should keep in mind. Aug 24, 2016 Efosa Ojomo
The Ford Model T: America was once an emerging market Efosa Ojomo The Ford Model T: America was once an emerging market In creating the first affordable car, Henry Ford created a market, not just a business, out of nonconsumption. Aug 17, 2016 Efosa Ojomo
What nonconsumption means for investors and managers in emerging markets Efosa Ojomo What nonconsumption means for investors and managers in emerging markets While targeting nonconsumption is difficult, it has the potential to breathe new life into companies, industries, and countries. Aug 10, 2016 Efosa Ojomo
How to spot nonconsumption: Five tips Efosa Ojomo How to spot nonconsumption: Five tips If companies included nonconsumption as part of their competition, they would quickly find that it has has the biggest share of many markets. Here, we explore five tips for identifying nonconsumption opportunities. Aug 3, 2016 Efosa Ojomo
Nonconsumption is your fiercest competition—and it’s winning Efosa Ojomo Nonconsumption is your fiercest competition—and it’s winning The way we define competition and the method employed by companies to assess the competitive landscape, leaves out the most important competitor of all: nonconsumption. And nowhere is this feisty competitor more prominen... July 27, 2016 Efosa Ojomo
