Three reasons why health care leaders “hire” drivers of health
More leaders are incorporating drivers of health into their businesses. How does their Job to Be Done impact the business model they craft?
June 23, 2022
Topics: Jobs to Be Done
What “Jobs” theory reveals about vaccines and the never-ending pandemic
Using Jobs Theory to assess vaccination rates and how seriously people take the pandemic can shed some light on how we can make progress against the virus in 2022.
Jan 11, 2022
To improve individual lives, a top-down approach won’t work (Part 1)
Without knowledge of individuals’ jobs to be done, we are missing the causal mechanisms that drive improved lives. Knowledge of social risks is not enough.
Nov 16, 2021
Success is hiding in your customers’ untold stories
Applying a Jobs to be Done approach helps your customers and your business. It can improve their lives and your bottom line.
Oct 21, 2021
The power and simplicity of Job to Be Done theory
Jobs Theory is an incredibly useful framework that helps innovators better understand consumer behavior.
Oct 5, 2021
Join our post-COVID innovation webinar: Navigating pathways to progress
Using a research-backed framework, schools can identify opportunities for innovation that work best for them and their communities.
July 29, 2021
The K–12 improvement imperative: Pathways to adopting continuous improvement
The theory of Jobs to Be Done uncovers three different “jobs,” or circumstances in education leaders’ lives, that lead them to choose improvement approaches.
Mar 9, 2021
3 lessons for innovators from a tiny car’s colossal failure
Tata Motors expected its diminutive Nano to be a massive success, but within a decade it had all but disappeared from India's roads. Where did it go wrong?
Nov 19, 2020
Successful decision-making during uncertainty: Four pathways for school system leaders
School system leaders are faced with unprecedented challenges. To help them make the best decisions for their schools and students during a time of uncertainty, new research offers four pathways for navigating the road a...
Oct 26, 2020
Homemade masks, workarounds, and opportunities to innovate
As face masks are frequently required in public, the emergence of homemade options in the face of a mask shortage can act as a guiding story for innovators.
May 7, 2020