Thursday Theory Tips – On Creating New Markets
When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Here is how.
When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Here is how.
Oct 5, 2023
There is significant potential to firmly integrate solar power into Nigeria's energy mix to address the country's energy deficit. The question is, how?
Sept 27, 2023
Why has Nigeria’s solar market not grown faster—and how can it be accelerated? To answer these two questions, we have taken a different approach and have analyzed the sector through the lens of market creation.
Sept 26, 2023
Disruption theory helps you know in advance the likelihood of you being able to beat your competitors, it is a way to predict the winners of an innovation race, and if leveraged correctly it can be a fail proof growth st...
Sept 21, 2023
For the UAE’s investment to count across Africa, it should ensure that these investments are designed to store or distribute value that can help Africans make progress.
Sept 20, 2023
If leaders at the 2023 UNGA discuss the global nonconsumption phenomenon and ask what new value networks are necessary to transform this nonconsumption to consumption, progress is possible.
Sept 18, 2023
Anyone journeying into a new venture or a new market should employ a DDP framework for a safer, less uncertain, and more disciplined development approach.
Sept 7, 2023
Culture is a secret weapon that allows managers to be more hands off and trust that their organizations will act consistent with its goals and mission.
Aug 24, 2023
Nigeria boasts an estimated 46% of all generators sold in Sub-Saharan Africa. The Jobs to Be Done theory can shed a light on why this is.
Aug 22, 2023
How can we build economies where the vast majority of people have the chance to consume the products and services that will help them make progress?
Aug 16, 2023